Utopic, a service created by Estonian Jüri Kaljundi and his team, started off as a way to understand what your friends are sharing online. This was back in March and there's a blog to remind us. I remember talking to Kaljundi back then and it was also a time when similar products were on the market, mainly from the US. It's refreshing to see the new direction of Utopic though - one that focuses on visual bookmarking and content discovery.
It's important to note the difference, even though one could argue that "you could already do this with the previous iteration of the service". It's not what you're able to do with the service, but what it aims to become. It's true, but the new UI and approach the service takes, makes the experience a lot more enjoyable.
Google is our answer to everything be it writing a Master's thesis, looking for a new car, a new job, doing your homework or putting together an analysis on a fortune 500 stock. I, for one, use Google every single day to get to the bottom of which ever startup I'm writing about. Yet, Google is not perfect and its job is getting harder by day when the amount of information on the web grows. And it grows very very rapidly.
This is something that Kristofer Kimbler, CEO of Azouk, has also recognized when he started working on his latest venture. Azouk is a Swedish online service for professionals that provides an alternative way to reach the best content and information and to ‘meet’ top experts. The company's HQ is in Malmö, Sweden, but marketing and sales in UK and R&D in Poland. Kimbler who was previously at Appium Technologies that was acquired by Aepona Ltd. In June 2007. Appium Technologies developed telecom application servers based on the Parlay OSA and VoIP standards.