IndoorAtlas isn't the only Finnish startup making noise at AdWeek. ThingLink, the rich media layer that goes on top of images, announces a deal with Discovery Communications that will take their technology to the web presence of The Discovery Channel, TLC, Animal Planet, Science, and others. CMO Neil Vineberg is quoted in the AdWeek blog saying that they're currently working with ten of the top 50 Fortune 500 brands, and that ThingLink will be employed by 300,000 publishers by the end of the year.
Information overload is a big problem online and there are many services that try to solve it: from good old RSS readers to various content discovery platforms like Digg, Delicious, StumbleUpon or Reddit to social media platforms like Twitter or Facebook. Two entrepreneurs from Lithuania, Daumantas Dvilinskas and Mindaugas Krisciunas, decided it's time to move content discovery from social to interest graph, making use of all the existing services. That is how Pinevio, a social content discovery platform, was founded a year ago.