Lessons Learned: Launching Ditto

As a blogger, I have to give kudos to Jyri Engeström for the way he launched Ditto. You see, as a blogger we're contacted by many companies on their product launches and other activities. Some e-mail you once and almost call you back to ask why you haven't written about their company. Then there are people like Jyri who work to build up the relationship and explain in detail what the thinking behind the service is - over the period of couple of months before the launch. I had a chat with Jyri about the things that took place behind the scenes and how the run up to the launch went. This is one of the best company launches and I think it's worthwhile sharing with others.

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Jyri Engeström Launches Ditto (Formerly Known As Pingpin)

Back in September we wrote about Jyri Engeström and his team closing $775 000 in seed money for his new startup. Today, we're able to share with you that they're now launching Ditto - a new way to discover places, movies and other activities as well as share what you're planning to do or currently doing. It borrows from many services, but builds them all together in the most natural way possible.

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