Ever since hearing about their fairly impressive €2.2 million seed round lead by Open Ocean Capital, we've been wondering what Helsinki-based Nosto would be up to. After a quiet summer they now announce that they've partnered with Commerce Guys to offer Nosto's e-commerce solutions to Drupal Commerce. These Commerce Guys are apparently the leading eCommerce company working with Drupal, and claim over 28,000 active sites worldwide.
In case you missed our past coverage, Nosto offers a SaaS solution that enables smaller and midsize online retailers to plug into the same types of e-commerce solutions that bigger companies like Amazon employ, such as real-time personalized recommendations that update based on a customer's individual behavior, and features like triggered emailing for abandoned cart recovery, which helps retain sales. To track these tools, Nosto also provides users with analytics to help keep track of relevant KPIs. In the end, Nosto promises increased conversion, average order value, and overall store revenues.
Finnish VC firm Open Ocean Capital has taken part in investing to a French company, Commerce Guys. The size of the round is $5 million in total and other investors that participated include Alven Capital and ISAI, the French entrepreneurs' fund. Commerce Guys are the creators of Drupal Commerce, one of the leading eCommerce solutions working with Drupal. Commerce Guys looks to serve internet merchants by helping them leverage the Drupal platform for their online stores. Open Ocean Capital is famous for supporting companies building value on top of open source projects, for example the likes of Drupal.