Less Is More This Summer
We've always been pretty transparent about our experiments in the media space here at ArcticStartup. This is because we fundamentally don't believe in one absolute truth nor just a few correct ways to go about creating content and value to our readers. This summer we're going to be experimenting with something new as well. Until the end of July, we're going to be dropping our publishing frequency to just one article a day.
To anyone working in a media company they understand that this is voluntary surrender regarding the race for more pageviews. Then again, we've never been after pageviews, but more people who really engage with our content and our site (and partly, that's calculated by the amount of repeat readers we have and how that increases over time). While many news organisations publish tens of articles a day to keep those pageviews up, we're willing to test this summer how we're going to do with just one quality article a day.
