HolidayPhone announces it has appointed Emma Heimonen as CEO of the Swedish solution to mobile roaming. Heimonen has replaced Joacim Boivie, founder of HolidayPhone, who has served as CEO since the start of the company in 2010. Joacim Boivie will stay in the company as part of the board of directors.
It seems I've grown suspicious of Swedish travel startups, or perhaps more specifically, social travel startups. Tripbirds had a really interesting social travel idea, but focused down on hotel booking with a few social features. Tripl was absolutely gorgeous, but shuttered recently. But there's plenty of room for digital improvements the travel sphere, especially when it comes to working with traditional partners.
mTrotter is a Swedish startup that popped up on our radar. They currently don't offer their services directly to consumers, but instead work with travel agencies and travel partners to provide a mobile all-in-one travel planner.