If I were to tell you that there is a startup in Estonia that generates 100 000 000 unique visitors per day, is number #80 on Alexa, has over 3 000 paying customers, has more than 40 employees and is aiming for over €25 million turnover in 2013 you might say I am bluffing. Your first guess, thinking about the Baltics is probably Ask.fm. However, there is such an Estonian company - AdCash.
AdCash is an ad network that is concentrating on entertainment and gaming. According to Thomas Padovani, founder and CEO of the company: “AdCash is doing what Google Adsense is doing. The only difference is that AdCash is very focused on entertainment.”
ArcticEvening Tallinn was held yesterday in the great premises of Technopolis Ülemiste. Around 100 people gathered to the event to both network and listen to a top notch presentation by William Wolfram of DealDash on startup metrics. Technopolis Ülemiste had also sponsored some snacks and drinks at the venue, which naturally helped break the ice. Wolfram gave a very packed and high quality presentation on how DealDash sees and works with metrics. What made it all the better was the personal experience he was able to share in also where they went wrong.
(Article edited to correct that Wiseguys does take 8% equity)
Hot and fresh out of an event in Riga is a new Tallinn based accelerator: Startup Wise Guys. The accelerator is built in the modified Y Combinator model with a similar setup to Startup Sauna in Finland. Getting accelerated involves a 13 week program, demo day in Tallinn and London, and €5000 of funding per founder for 8% of equity. To build some hype, Wise Guys is also offering €500 for any startup referral that makes it into the program (this is my get rich quick scheme-- you heard it here first). The application process is open from 9th of February until 11th of March and the program starts on 25th of April.