Uppsala based Freespee is going after a bigger target market thank just click-to-call advertising. They write in their latest email that they want to to one big thing: make display advertising as efficiently, if not better than search.
When we first came across Freespee it took my brain way too long to figure out what calls had to do with banner ads, but there are a few angles Freespee is going after. For instance, if you're searching for a plumber in your hometown you might google around on your phone until you see an ad for a plumber that looks trustworthy. Instead of then driving the user to a website to then copy a phone number, it make sense to lead everyone straight to the end-game. While local search is a huge target market, big ticket items like real estate or boat sales also need to lead someone on the other end of the phone.
Two Swedish companies have partnered to improve conversions on mobile ads. Freespee, the mobile advertising "click-to-call" solution has partnered with, Tradedoubler, the internet advertising and marketing company founded in Sockholm in 1999. Tradedoubler has since moved headquarters to London, but have seen good growth. Today their network includes 140,000 website publishers and 2,000 advertisers.
It's been a few months since we've covered Freespree, but they offers a pretty interesting click-to-call advertising solution which they claim helps increase conversions.
Freespee, the Swedish call advertising startup, yesterday received a €3.3 million round led by Sunstone Capital. The company offers location-based, mobile click-to-call advertising and analytics, which is useful to connect customers to apartments or cars, rather than having them fill out a form. The funding will be used to add customer development and support resources, establish commercial headquarters in London, and expand their development center in Uppsala.
Freespee, a leading call tracking and Pay Per Call solutions announced the release of Freespee Analytics version 1.6. Freespee started off as a social phone number provider, a startup that provided consumers with virtual phone numbers. The purpose was to ensure user privacy when it came to posting classified ads and other public content.
Freespee, a Sweden based cloud communication startup with a focus on Pay per Call solutions and call tracking launched a revamped website a short while back. The startup has been around since 2008 and it has been growing ever since. I thought about going over a few statistics and they were quite impressive.