Gemilo, a Finnish social media startup, has launched a Facebook application (or a game to be more precise) called Reign of Elements. The game was launched on 24th of October and in 4 days accumulated around 2200 members.

Gemilo activated 10 players of another game and gave them tools to create objects, weaponry, areas, enemies, etc. When the game launched, the crowdsourced designers had created an entire game on the platform that Gemilo provided. Furthermore, there is no common way to play the game as the designers and players themselves update a wiki where information on the game is shared.

The game seems to work pretty nicely and is a nicer form of text based RPG. There are small interesting details that add charm to the game, such as the slowly increasing stamina if you stay put. It will be interesting to see how the game takes off with the new Facebook design as I’m guessing the application usage in general has slowed down somewhat due to less visibility.

I caught sight of Jyri’s tweet on a gathering of Finnish entrepreneurs in Mission, San Francisco this coming Monday. An event co-organised by DIGIBUSINESS and Sombiz (Social Media Business Network).

Companies taking part are TripSay, Ironstar, ConnectedDay, Ideakone, Apprix, Waraamo, Ramblas, XIHA Ltd and Futurice.

Read more about the event here.

Gemilo Oy is launching a tool for creating advent calendars based on user-generated content and tags. The service is called 24päivää.fi (24days) and is due to launch as Beta in November (Beta testers being recruited). The users can comment and rate content, as well as compose different kinds of new content combinations for their calendars.

Co-founder Katri Lietsala, also known as the leader of the PARTECO social media business opportunities research project, says 24päivää.fi is unique in that it gives the users the possibility to choose what the calendar looks like and what will be shown in each door, all based on user-generated content. A commercial version of the calendar tool might also be launched, targeted at firms’ stakeholder and customer communications.

Gemilo concentrates on social media productions and consulting. The business idea is helping firms to evaluate how to implement and optimize social media and adapt the best solutions. No outside investors are involved currently.

From: Vieritypalkki.fi