The Google Effect On Media Business
This week has been a good week for ArcticStartup if you would quantify it over the traditional media metrics - pageviews and visits. Our critical piece on the Finnish government's decisions over a strategy group was read by some 25 000 people in just a couple of days. Yesterday on the other hand, our in-depth post on Denmark's questionable Entrepreneur Tax has also built traction around the world, mostly thanks to Hacker News.
As I was watching real time Google Analytics (which tell you how many people are on your site and how your site's analytics are developing in real time) on Tuesday as the ICT-strategy group story spread to new social circles, I noticed something interesting in the way Google treated us as a site. The realisation was that as more people found our story, Google also began sending more people through search results.
'Google Analytics Data Grabber' Automates Flexible Reports
If you work with web analytics, you know how time consuming it can be to do all the manual work behind getting your data the way you need it. This can mean logging into multiple accounts, copy/pasting into an Excel file, and then messing with Excel formulas because you didn't add everything in correctly. If you're compiling reports spread across dozens or hundreds of sites, you can easily see the value in the Helsinki-based tool, GA Data Grabber.
Oindex to take on TNS Metrix in Finland
Oindex is a new iniative by Matti Hirvonen to create a competitor for the commercial TNS Metrix in Finland. TNS Metrix is the defacto analytics service in Finland used to keep track of visitors, pageviews and sessions. The data from TNS Metrix can be seen at Gallupweb for the services listed in the measurement.
Oindex is currently being developed and thus is unavailable to beta testers. You can leave your e-mail on the site to keep yourself notified of new releases.
The idea of Oindex was first covered in Optimointi.com, a Finnish blog on web analytics. Oindex will be free to the users, unlike TNS Metrix, and the data is collected from a credible third party source - Google Analytics. Websites joining the service will be able to select what data they want to be made available to the public.
