Grädde Wants To Invest In Tomorrow's Internet Stars. Are You One Of Them?
"You don't become an artist because you want to, but because you have to." 
The words are of Katja Lepola, a partner at Grädde Invest. Katja held a speach about venture capital for companies in early stages at the Geek Girl Meetup on 28th March in Stockholm, Sweden.
Her quote was strongly related to as of being an entrepreneur. An entrepreneur is most likely not something one chooses to become, but something one has to do. It's very hard to be an entrepreneur, especially if one is to create a great successful company. To make it, one has to have a very strong commitment.
Katja's advice for an entrepreneur
Besides from the fact that entrepreneurship is something one has to do, Katja shared her best advice for an entrepreneur:
- Love your customer, or get customers who you can love. You'll benefit greatly if you're interested in creating value for your customer.
- Create a company you love to work for, it's going to be long hours along with ups and downs.
- Build a company that is easy to sell. Do your homework on what type of companies are most likely to be bought.
- There are no shortcuts to create value, it takes time. Be prepared on a fantastic, but a long and tuff journey.
- No skeletons in the closet. Keep your records straight like if you were to get listed at the stock exchange the next day.
