Ravensoft Green Snapper Rides The Wave Of Green IT
During this economic cycle, energy efficiency is the name of the game. 2009 Green IT Report released last week by Symantec shows that even 45 % of firms globally are adopting green budgets. The companies, which can offer energy efficiency solutions with quick paybacks in terms of cost-savings attract customers (and investors) right now. Last Friday, only 18 month energy and environmental management software startup Hara raised USD 6 million from Kleiner Perkins. Energy efficiency technologies can reduce both costs and carbon emissions and also, these technologies are less capital intensive and can be brought to market quite rapidly. ICT and internet industry like Intel, IBM, Cisco and Google has seized the energy as a significant revenue opportunity for some time. For instance, Google's three step approach to being carbon neutral includes in-house efficiency programs, the actions for producing electricity (cheaper than coal) through renewable energy ( RE<C ) and finally, investments in Carbon Offset projects. As a part of efficient computing, Google introduces CO2 emissions of some everyday activities and compared them to Google searches (a link).
