Could These 7 Simple Low-Cost Marketing Tips Save Your Bacon?
Editorial note: This is a guest post by Timo Jäppinen. He is the managing director of a marketing agency Drayton Bird Associates Finland.
You can’t do much about Europe – either it will fall apart or it won’t.
Here are three things you can bet money on, though.
First, the politicians won’t save you. They have no worries. And second, the only economy you should worry about is your own.
And there is one piece of good news. Those who start getting things right during a recession come out stronger than those who sit on their hands.
Experiences And Learnings In Selling New Innovations To Companies
Editor's note: This post is a guest post by Ykä Marjanen, sharing his thoughts as an entrepreneur in selling new and innovative products early on in the startup life cycle. If you'd like to get your thoughts and experiences out to our community, contact us at editor@arcticstartup.com.
After 10 years of so called professional life I‘m ready to make honest analyses of my experiences in business, especially in the startup world. I’ve been working around innovative products and services my whole career, first as a researcher and the last five years in two startups as a co-founder, owner, manager, programmer and a salesman. I’m an engineer and not so fond of selling. But, when selling new innovations, I believe that the most convincing salesmen are the engineers. We just need to better understand the buyers and their reasons to buy, and also motivate ourselves to go out to meet them.
Path To Better Communication
The goal for a communications coach like me is to help clients identify their bad habits and replace them with better ones. Believe it or not, it’s 95% work and only 5% inspiration. Even actors – who are thought of as mysteriously artistic – admit that performance come down to just such mundane details.
Most learning in all arenas, even for adults, is about habit – in all arenas. There has been some research on the time it takes to form them, and although opinions vary on exact figures, but the thrust is the same. We know that we are experts because we no longer need to think about what we’re doing. The behavior has become automatic.
