Flockler is a new start-up from Tampere, Finland, that offers a Twitter-like online publishing platform with two products: Reporter and Deal Flow. The Reporter tool allows professional or citizen journalists post short news stories that appear in a feed on the newspaper's webpages. Other users can share, 'like' and in the future comment on each story. Savon Sanomat is currently using the tool for its Kiekkoviisaat service where hockey fans post latest sports news. Aamulehti uses Flockler to run its Nettikampa tool where journalists post various 'soft news' content from the web. Flockler's second product, Deal Flow, helps small businesses put an online ad to their local newspaper: the short text also appears in a feed on the paper's webpages.