A certain type or startups is easy to write about. Anybody can understand what they do and it is not difficult to explain those that let you let you take cool pictures, play new games or interact with the TV in a new and social way.
However, occasionally, we come across startups that are from much more serious and difficult to grasp industries. What is a major annoyance is that these startups are often overlooked and I personally believe that they deserve just as much hype as all those social apps and perhaps in many cases - more.
Let’s run an experiment. If there was a social startup that in less than a year generated over €400 000 revenue and employed 17 new people, you would probably be very impressed. What is more, this startup would be very hot in the news and you would most likely know the name.