There’s nothing like talking business with new people while hitting the sauna butt naked. This might be one of the reasons Finland has gained so much traction as a host for business events, or perhaps it’s the fact that its the perfect location to unify the nordic, baltic and Russian companies who are into global business development. Whatever the reasons may be, Finnish successes like Slush and the Nordic Business Forum have inspired events organizers to aim even higher. This is exactly what the 3rd edition of #truHelsinki intends to do on the 9th of April 2014 in Helsinki.
Cold calling is horrible. Let’s face it, no one likes receiving anonymous phone calls, especially when what's asked of them isn’t what they’d like to hear. Likewise having to be the person making the cold calls is a horrible, unsatisfying, soul crushing experience knowing that most of the people who answer aren’t going to welcome your call, and will most likely react negatively. Finnish startup Joberate want to change things around in the recruitment field so that never has to happen again.
To consumers HeiaHeia seems like a consumer product - you see friends sharing their runs and workouts through the service, and the product feels like a social B2C product. But as we wrote last summer, HeiaHeia's business model is targeted towards companies and organizations that wish to proactively lower their healthcare and insurance costs by encouraging more active lifestyles.
For companies like HeiaHeia that have some sort of B2C angle but are doing B2B sales, Raisanen says is important to understand that is that a lot of the things that work on the B2C side doesn't apply to B2B. It's a tricky situation to be in. The service they provide is very dependent on the individual getting excited about it, but at the same time it's a B2B purchasing decision.
If you run your own business, you've probably got an old Excel file somewhere that tries to keep track of employees' days off. It works, but it could be so much easier if it were more self-managed and actually a calendar. A team from Riga (but now working out of the UK) is trying to make HR functions for SMEs easier with Cake.HR. The service is currently in private beta, but they are giving free accounts to companies until they turn on payments sometime in early March. The team also tells us they're giving free-for-life accounts in return for feedback on the service.