Apaja Founder Looking For New Challenges

September 24th 2008
Ville Vesterinen

Asmo Halinen, one of the original three Apaja founders, has just announced through Jaiku that he is looking for new challenges. In other words, he has (or will resign soon) from Apaja’s services.

Apaja Online Entertainment is focused on creating community gaming websites under the name of Playray. The Finnish service is called Aapeli and is one of the most popular entertainment sites in Finland.

Apaja has recently gone through quite a bit of transition in its managerial positions. Inka Mero was the CEO for some time, before she left for maternity leave. Tiina Zilliacus took over after Inka as Apaja continued to expand its services abroad to Turkey and Hungary, to name a few countries. A year ago, 1.75 million euros were invested into Apaja by Martin Trigon Venture Partners.

We’ll see if we can get a word from Asmo on the reasons behind the decision and what those new challenges might be for this online game & community services heavyweight.

Apaja changes executives and expands to Turkey

April 15th 2008
Antti Vilpponen

Apaja Online EntertainmentApaja Online Entertainment has done some changes in their management while expanding the casual gaming service to Turkey, according to a press release sent out earlier today. Inka Mero, the CEO of Apaja, is on a maternity leave and Tiina Zilliacus has joined the company as an acting CEO, Executive Vice President. Tiina Zilliacus has previously worked with Nokia Online Shops and Sonera Zed -service, according to the information on the management.

Also reported in the press release is the expansion of Playray gaming service to Turkey, the 15th country where the service is available. No date for the launch of Turkey is given in the press release. Playray now attracts 2.5M unique visitors on a monthly basis.

Disclosure: I am a former employee of Apaja Online Entertainment.

Apaja closes 1.75 MEUR Round A financing

November 7th 2007
Antti Vilpponen

Apaja Online Entertainment OyThe Finnish Apaja Online Entertainment has closed a 1.75 million euro round A financing with Martinson Trigon Venture Partners. Apaja’s main product is the online gaming community known in Finland by Aapeli and the international brand of Playray.

Discussions on the round were started during early summer and continued to closer discussions with MTVP during the autumn. According to Inka Mero, the CEO of Apaja, negotions were continued with MTVP as they have a strong understanding of the Eastern-European markets as well as Central European markets.

The investment is used for growth and internationalisation of the brand.

Disclaimer: The writer of this post has previously worked at Apaja Online Entertainment.