The dust has barely settled since we reported about Floob’s ending up in the deadpool on Jan 21st. Now the founding team, Kai Lemmetty and Joonas Pekkanen, is at it again and this times its music gigs they are after.
The new startup is called GigsWiz and is founded by Lemmetty, Pekkanen and Juuso Vermasheinä who has a background in game retail business.
Lemmetty was responsible for product development and business development in the music industry at Floobs Ltd and had previously seen some of the problems in the industry and together with Pekkanen they had some ideas how to help the music industry build a better business. Vermasheinä had started the company already in the summer of 2009 but after meeting with Lemmetty and Pekkanen the three decided to start working together on a slightly different business plan. In addition to the core management team GigsWiz is building an advisory board including music industry specialists, crowdsourcing and ‘intention broadcasting experts’, which should hint on the area the company focuses on. Continue reading »
I got a call from Kai Lemmetty, one of the co-founders of Floobs, that they are filing for bankruptcy either today or tomorrow. Not a very pleasant call to get by any means, as they’ve been one of the most passionate guys in the ecosystem and been doing a lot of good for the startup scene itself by helping out with organising and live streaming events. The simple reason behind the bankruptcy is that their sales did not ramp up quickly enough to support their current burn rate. Continue reading »
Floobs, a Finnish video streaming service, has shifted its focus to niche audiences by starting to work with local community sports associations. The service covered many sports already from the get-go, but now they have made a conscious choice to put all their weight behind the local-community-sports strategy.
The guys behind the service, Kai Lemmetty and Joonas Pekkanen, had played around with the idea already for a while when trying to figure out how the beat the video streaming giants like Qik, Kyte.tv and Flixwagon in their own game. Now the duo has decided to go with something very Finnish: Sports!
Finland is notoriously sports-crazy: Sports has traditionally been the primary way (and many times the only way) to build success stories in the international arena. A tradition that dates back to the post-war years. Traditional or not, what a better way to beat the US video streaming giants than going where they can’t reach. Similarly by working with the amateur associations they can tap into a market that is not interesting enough for the national TV stations. Floobs has already signed many contracts with local sports associations. They have signed up football and floorball association, and planning to expand to table tennis- , skating- and horse riding associations.
The community organizers and local associations are also happy since they now have a forum for those events and games that are too small for the traditional media. They can also take the videos with them to Facebook and to MySpace with a Floobs widget.
A great way to turn what was initially a disadvantage (not located in the eye of the storm in Silicon Valley) to an advantage (going local in your own market).
I did a video interview of Kai Lemmetty and Joonas Pekkanen from Floobs some time in February. I never had time to edit and go through the video, but I finally managed to do so in the Easter holidays. During the editing of the video, I noticed that the add-on microphone was slightly faulty and it only recorded the left channel – therefore the sound quality is quite bad, apologies for that. Nevertheless, I decided its better to release the video late than never – so here it is:
The dust has barely settled since we reported about Floob’s ending up in the deadpool on Jan 21st. Now the founding team, Kai Lemmetty and Joonas Pekkanen, is at it again and this times its music gigs they are after.
I got a call from Kai Lemmetty, one of the co-founders of Floobs, that they are filing for bankruptcy either today or tomorrow. Not a very pleasant call to get by any means, as they’ve been one of the most passionate guys in the ecosystem and been doing a lot of good for the startup scene itself by helping out with organising and live streaming events. The simple reason behind the bankruptcy is that their sales did not ramp up quickly enough to support their current burn rate.
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