Editor's note: this article incorrectly said Zynga's market cap as $2.9 million. It's been fixed to $2.9 billion
We've been hearing rumors about King (previously King.com) filing for an IPO for some time, but now it's been reported that that the Sweden-founded creator of the addictive Candy Crush Saga has quietly filed for an IPO in the U.S. The Firm is now headquartered in the UK, and is said to be valued around $5 billion. To put that in some comparison, Zynga, another company that built Facebook games but had a rougher transition to mobile Free to Play games, has about half as many users and a market capitalization of about $2.9 billion.
The company has until today received $47 million from Apax Partners and Index Ventures. On their about page, they count more than 30 billion games played monthly. In June, they counted 92 million daily active users.
The Supercell organised event 'Free Your Play '13' that took place in Helsinki last week gathered a lot of attention in the gaming industry. Which is only natural as it was focused purely on Free To Play games, had amazing speakers from the most successful Free To Play gaming companies such as GungHo, King, Wargaming & Ngmoco and had a lot of punch to it with great bands such as The Sounds and Phantom.
ArcticStartup was present at the event and got the chance to speak to GungHo, King and Ngmoco about trends in the Free To Play industry, Finland as a gaming hub, making great companies and more.
King.com celebrated its 10 year anniversary just before Easter, and gave itself a little bit of rebranding. Now that we're solidly out of the Web 2.0 era, King.com has dropped the .com, and is referring itself plainly as King. The new logo seems to harken back to its founding in Stockholm, as to my exhausted eyes the logo looks more like the Swedish word for King, Kung.
King may be an apt term - at ArcticStartup we're not hearing a lot about new Facebook game publishers anymore, but according to AppData, King has risen to the number 2 MAU spot after Zynga on Facebook, with about half as many estimated monthly active users. We covered King last in January, where they were then the third place Facebook developer, after Microsoft.