The Estonian mobile payments provider, Fortumo, just announced a partnership with the Ukrainian mobile operator - Kyivstar. The partnership would allow Fortumo to tap into 25 million Kyivstar customers to make payments inside of Kyivstar’s App Club store without using a credit card.
The first game to be published that will be able to use the Fortumo mobile payments is Cut The Rope by Zeptolab with games from Rovio, EA, Halfbrick, Creative Mobile and Lima Sky to follow.
Sitting at $57 million USD in 2013, the Ukrainian digital gaming market is but a drop in the ocean when comparing to the recent Supercell sale. However when you come back to earth, it is still an attractive piece of the pie to target.