Schibsted Set to Give Finnish Media Companies Run for Their Money
Already last year there was a lot of talk in Finnish media circles about how Schibsted, who own, for example, Aftonbladet and Svenska Dagbladet, is coming and taking a big share of Finnish media's most profitable products: classifieds and market places. Now the land grab has started and its called Tori.
Tori has set up the shop quickly and started strong. It's modeled on the Swedish service Blocket. Monthly uniques for the month of January broke 300,000. That is an impressive number given the service had zero publicity and was only gearing up for the launch. The team, headed by the CEO Jussi Lystimäki, drove traffic to the site using Adwords and smart guerilla advertising tactics.
