Lessons Learned: Launching Ditto
As a blogger, I have to give kudos to Jyri Engeström for the way he launched Ditto. You see, as a blogger we're contacted by many companies on their product launches and other activities. Some e-mail you once and almost call you back to ask why you haven't written about their company. Then there are people like Jyri who work to build up the relationship and explain in detail what the thinking behind the service is - over the period of couple of months before the launch. I had a chat with Jyri about the things that took place behind the scenes and how the run up to the launch went. This is one of the best company launches and I think it's worthwhile sharing with others.
Tablefinder Founder Talks About The Lessons Learned
Anders Fredriksson of Tablefinder, a Sweden based startup, talks about his experience in Seedcamp and the lessons learned. Tablefinder won last year's Seedcamp and thus got the investment.
Anders says that the main lesson he has learned, something that I have heard many times repeated by the investors themselves, is to focus and remember that you know your bisnes better than any investor. So don't get caught up on the buzz after you get an investment but go back home and focus even harder into whatever took you that far. Here's also Anders' interesting analysis on some of the Seedcamp's video questions.
