MySites Going After Familiarity

September 29th 2008
Ville Vesterinen

Here’s a video where Ramine Darabiha, the CEO of MySites, is interviewed by Mashable, whose summer tour MySites sponsored. MySites is a Finnish startup that provides a web desktop that lets you store up to 10 GB of photos, music, videos, and other files that you can easily share

I was critical of MySites on my earlier post and MySites has been very active working on the site since. In the video below Ramine points out that MySites is not going after the most savviest of tech geeks, but aims for students and gamers only somewhat familiar with technology who many times use for example Microsoft’s products. This in mind MySites has for example made the desktop icons double clickable just as you would open a file on your desktop.

So instead of going for the ultimate user experience as we know it MySites is going for the familiarity and build the user experience around that. An interesting and brave strategy to not aim for improving the experience, but rather to make it resemble what people have used to using. Even though I still do think MySites has ways to go with the service you can’t blame them for not trying.

Xiha Life gets a double peak

August 27th 2008
Ville Vesterinen

Xiha Life, a Finnish based multilingual social network, got mentioned yesterday by both: TechCrunch and Mashable (here and here respectively). Regardless of the quality of traffic that a company’s web page receives when it gets TechCrunched or mentioned by any other major news service this gave Xiha Life a welcome publicity boost in the US market

The main reason of this sudden interest towards Xiha is its public launch in US, which took place yesterday.The second and we believe equally compelling reason is their new Music section, which will challenge other social networks going after the less known artists who are determined to climb to the mainstream from the long tail, thus competing with the likes of MySpace.

Xiha has more than a decent user base for an organically grown social network from the Nordics: 500,000 monthly users worldwide. We wish the best of luck to Jani and rest of the Xiha Life team in conquering the rest of the world’s multilingual population.

Jaiku now hosted by Google

August 25th 2008
Antti Vilpponen

Many websites have reported that Jaiku is now being hosted on Google servers. I had to test it for myself and see what a traceroute would return - look for yourself.

Jaiku has been down all weekend with a notice: “Folks, we’re offline for the weekend for server maintenance. Now’s a good time to talk to someone you love.” Recently we also wrote about the web 2.0 crash that occured to Finnish startups using Nebula’s services and back then Jaiku was one of those services.

Mashable is guessing that the final move to Google App Engine is on the way, but to be honest - there’s no proof. We’ve written about the move a few times, but it hasn’t happened yet. Another interesting question to ask is that how many people have left Jaiku for twitter as this is the second long outage that has occured in a very short time period?

MySites launches

July 19th 2008
Ville Vesterinen

MySites, a Finnish startup based in Tampere that provides a single location to save, manage and share content online, has finally launched after delaying their launch for a little over a month to iron out the last bugs.

Even before their formal launch MySites had been active in the sponsoring front having already sponsored ArcticStartup Events, student union parties and gaming events. For the launch MySites did not slow down a bit and went on to sponsor Mashable’s US Summer Tour 2008.

On average MySites has been more active in sponsoring events and websites than we have accustomed to see from a Nordic startup that has just launched . Despite their attempts to get a lot of awareness for the service they have still quite a ways to go with improving the service itself.

The user experience is confusing at best. MySites user interface is not nearly as intuitive as it would need to be and since their service intends to combine many different functions under one roof this should be even a greater concern as the level of complexity tends to creep up anyway compared to one-purpose-only services.

Similarly, the layout could be a lot more unified from the get-go. There’s at least three kinds of different animation on the front page, not to talk about the rather foggy video clip from what should be inspiring user interviews. Maybe this is intentional, but for me it only makes the service harder to figure out.





It took me a good 20 minutes to figure out how to navigate around the site including the times the service froze and I had to reopen the page to continue. Nevertheless if the user interface would be easier to navigate I could see myself using MySites to share movies with my friends which can’t be emailed around due to their sheer size. The 10GB that I get for free by signing up could also be used to share and store other large files among a group of friends or colleagues. Thus for the moment I could see the service moving towards a cloud of stuff that I could share with a group of people. If it only wouldn’t be so hard to use.