Posts tagged:

mattias swenson

Bloglovin’ – The Road To A Startup

by Ville Vesterinen, November 27, 2009 — Leave a Comment

bloglovinIt’s always interesting and enlightening to understand how some of the companies we consider established today have started out. The other day I talked to Mattias Swenson, Bloglovin’ co-founder and one of the more energetic and prolific web entrepreneurs in the Swedish startup scene. Here’s how their startup came to be.

Early days

The team at Bloglovin’ started building websites in a garage in Täby, Sweden and before they started Bloglovin´ they were working on their second failed web project, a fashion-community. This happened right after high school, so for Bloglovin’ the signal of entrepreneurship was already strong from the early days.

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Bloglovin’ Redesigns For The Ladies

by Antti Vilpponen, July 6, 2009 — 1 Comment

Bloglovin' logoBloglovin’, the Stockholm based startup that is making reading RSS feeds easier, has redesigned their site and added a bunch of improvements while doing so. Mattias Swenson, an active player in the Nordic startup scene and a co-founder of Bloglovin’, got in touch with us and told us about the improvement. Mattias told us that the facelift was mainly done for usablity purposes and I have to agree, the new site looks a lot better and intuitive. The layout of the new site can be seen at the end of this post.
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