Burt Launches Rich, Google Analytics For Banners And Widgets
Burt, a Swedish analytics company that is literally spun off from an Advertising agency is launching a new analytics service called Rich. More specifilly, Rich is an analytics tool for campaigns. Their other products include Copybox - "a Photoshop for copywriters", basically a smart text editor and Mememachine which provides cloud computing for marketing data.
Burt reveals Rich today at the famous Demo conference that's currently held in the US. As Burt stated in their blog, the latest Swedish company (well, at least partly Swedish) presenting a product at Demo was Skype, and we all know how that company ended up.
In short, the idea behind Rich is to give agencies everything they need on one simple report page, that answers critical questions such as “was the ad visible?”, “how long was it visible?” and “did people notice it?"
