It would be great to have secure authentication everywhere we are online or whenever we hand over our devices over to our kids, but with it normally comes more friction than we might prefer in our day-to-day life. According to my bank, two-factor authentication means clumsy number cards to carry around in my wallet, and security for purchases in mobile games is just the standard phone password. With it comes a few problems, namely digging around your apartment to find the second factor in your two-factor authentication, or your kids getting their hands on a password and then racking up 100's of euros in in-app-purchases.
MePIN, the Finnish smartphone authentication startup, has just updated their product with a new release, and with it comes more applications of the system. The company was launched to provide a secure authentication system linked to a smartphone for online services, and now offers a wider platform for companies to take advantage of.
MePIN, a Helsinki-based specialist security provider, has now announced a multi-factor authentication system and user verification aimed at the gaming industry. Higher security features makes sense, people are putting more and more money into online gaming accounts, and a hacked game account could potentially destroy tens of hours of work.
MePIN is available as either a smartphone app or a USB key. The solution is based on banking grade public key infrastructure, and it solves the problem of having to remember multiple passwords, or being a target for phishing and password hacking.
While most startups are focused on allowing users to share information as frictionless as possible, Neko.io is taking the opposite approach. The new service by Meontrust Inc. allows users to post on their friends' walls, blogs, and anywhere else in a scrambled web link. To be able to read the link, you need to be "friends" with the Neko.io user who originally posted the link, and have a Neko.io account of your own. Clicking on the link takes you to the Neko.io website where it unscrambles the link-- allowing you to communicate with your friends in a public forum, but still limit your privacy to a much smaller audience. In this sense, it's a much more "frictional" way of sharing, but allows you to still use the services where your friends are already present.
Here we've got the last chunk of Arctic15 videos. See pitches by Meetin.gs, Graduateland, Holvi, Achoo, and Mepin. If you want more of the Arctic15 experience, join us for our pre-Christmas party with Future Female on December 1st, and keep your eyes out for our upcoming ArcticEvening events. Find these great pitches below the fold:
Arctic15 was held almost a month ago and we decided to summarise what the 15 awesome finalists actually pitched and released on stage. This is a little bit of a promotion to our upcoming videos of all the pitches we're beginning to release soon on ArcticStartup from our event. So browse through the 15 finalists presented below in alphabetical order, presented in their own words.
It's been a tough run up to the Arctic15 conference for startups competing for the chance to pitch on stage. The finalists have now been chosen by the secret jury and they are listed below. Close to 100 companies applied to the competition by the end of July and over the course of August 33 companies made the so called semi-finals and from those, 15 companies came out on top as finalists. The 15 finalists were chosen from video pitches the companies made. This is for two reasons. First, we wanted the companies to have good products and secondly, they would also have to be good in selling and explaining those products.
I bumped into Markku Mehtälä at one of the startup events in the capital region of Finland when he first explained me the problem they're trying to solve. It's a very current one as well with more and more online services and accounts requiring users to remember their credentials, not to mention games and other entertainment destinations. It's definitely an interesting approach and could prove useful, especially among consumers who get the ease of use and hassle-free approach to signing in. At the bottom of the interview is a short video explaining the concept. Markku Mehtälä is the founder and CEO of Mepin.