Kiosked is on a mission to turn any sort of visual or social elements into branded webshops, and with it they're on a mission to connect brands directly to consumers through any sort of media. Their service allows anyone to "kiosk" images and videos with products (or whatever content they like) by putting a flash or HTML5 wrapper around the image. When a user hovers over the content, they can find out more information about the product, or buy it right there in the image or video.
Rather than a single solution, the company sees themselves as a platform on which others can build. Their new mobile app created with help from Tekes Tempo is one example of the products that can be built off of their soon-too-be released API toolkit. The app features campaigns from brands, who are crowdsouring the best photos and images of their product in action. The Kiosked app allows users to take and upload digital content, which can be automatically or manually Kiosked into these campaigns.
The other week we asked where were Helsinki's big startups, and today Kiosked responded with a new funding round. €4.5 million is a nice number for the "content activation platform," but what gives the funding more weight is that this is the first major public investment made by Kaj Hed since pumping money into and buying up 70% of Rovio. The funding round was also joined by private investors and Tekes, and Hed will join the Kiosked board as chairman.
Of the €4.5 million, a million euros comes from Tekes' Young Innovative Companies -program and the direct investments by investors is around €3 million. Kaj Hed's stake in the round is the largest by far.
On the funding round, Hed says, “Disrupting and re-shaping any industry is always interesting. Kiosked is the first to connect brands with their online business logic through their content and fans. It is going to create new paradigms that will change the way brands engage with consumers forever.”
Arctic15 finalist Kiosked is rapidly gaining ground with its in-content online sales platform. The startup has now partnered with Suomi24, Finland’s largest web community, to provide interactive online marketplaces (kiosks) to the community’s 2700 discussion forums and 1.3 million unique weekly visitors.