Zipipop Is Going To Defy The Economic Sentiment
Zipipop, a new media start-up that develops web-based services for making everyday life easier, is going to Mobile 2.0 in San Francisco on the 3rd November. Zipipop was selected to present at the conference when it won Mobile 2.0 Europe.
Zipipop CEO Helene Auramo informed ArcticStartup that Zipipop is going to San Francisco to win Mobile 2.0, but that they are also looking forward of seeing many interesting people and are going to spend an extra one and a half weeks over in the US. We believe that the extra week and a half will be spent driving between venture capital firms looking for investors. (Previous story on the topic here)
Why we have reason to believe this is because Zipipop has gone public with its Advisory Board and one of the Board Members who has already unofficially worked for a long time with the company, Peter Vesterbacka, has been making arrangements for the company's trip to US for weeks now. These arrangements have very likely included setting up those magical meetings with the venture capitalists.
On a related note the company has revealed that they have a new partner, Robert Aarts. Aarts worked previously as Director of Engineering at start-up Trustgenix which was acquired by HP at the end of 2005. Earlier on Robert was a Senior Architect for Nokia Web Services for seven year.
All this looks very much like the company is getting itself tidied up and presentable for the investors. All well, except that as we all know venture financing has dried up almost over night due to gloomy predictions and the general downturn in the global economy. Let's hope that Zipipop can assure the wary investors that they have what it takes to make Zipipop's flagship product, Zipiko, the next Twitter or at least a nice quick exit.
Zipiko is a SMS based social intention broadcasting application. I believe that Zipiko has potential since it is build from simple enough elements which potentially make it easy enough to use by anyone in the larger public, unlike many other web 2.0 services which just dazzle you. Having said that, when it comes to predicting success, how I go about it is by trying out something at least a couple of times and if after a while notice myself using it, even every now and then it can be a success at least for a niche. I don't use Zipiko even after having tried it out a few times, which is a sign that it needs more work. Twisting the service and letting the users decide which variations work and which doesn't might do just that, since the right elements are there.
Have you tried the service? What did you think?
Zipipop Prepares for Investments
Helene Auramo, Zipipop CEO, hinted ArcticStartup that the colorful Finnish start-up is finally preparing for 
taking in investments.
Zipipop will head to San Francisco to present in Mobile 2.0 on the 3rd November after winning at the Mobile 2.0 Europe. This will also be a good change to kick-start the talks with potential investors on both sides of the Atlantic.
On a related note, we just heard that Zipiko CTO/CPO Stefano J. Attardi (Taro being the CTO of Zipipop in large) was approached by four(!) Bay Area startups to join their ranks. He interviewed with all of them but finally rejected all their offers to join Zipipop instead. Acrctic Startup congratulates Stefano for the choice.
Stefano told us that shortly after he joined Zipipop, Biz Stone, the Twitter co-founder, heard about him and asked him join Twitter. According to Stefano, Biz was "excited to speak to him" for a position as an interface designer and front-end developer. Stefano decided to turn down the offer.
Incidentally, another CEO wrote to him again last week renewing the offer he made earlier saying that they still haven't found anyone as good as Stefano. Stefano prefers not to name all the start-ups in question.
Stefano further explains that the reason he turned down the San Francisco offers was because he wanted to start a project of his own and Zipiko gave him the possibility to do that. He started Zipiko as a collaboration with Zipipop Creative Director Richard von Kauffman.
Here’s Stefano on Technology Gazette Podcast talking about Zipiko service, how it compares to Twitter and what they have in plans for the future.
Below you can find Zipipop's latest presentation (in Finnish).
Zipipop wins at Mobile 2.0 Europe
Zipipop won the competition for the best Early Stage Start-up at Mobile 2.0 Europe in Barcelona. The winning service application was Zipiko (more about Zipiko here). The grand prize was an invitation to present at the next Mobile 2.0 event on 3 November in San Francisco – the home of Mobile 2.0.
Arctic Startup talked to Helene Auramo, Zipipop CEO, after it was announced that they would win. Here's Helene's feelings after the announcement:
During the seminar we were just working in the corridors, coding and other stuff.We would have wanted to listen to all the great presentations, but we just didn't have time. We were really nervous during the whole seminar and we were not expecting anything like this at all. When they announced that we won, we were just really surprised. After the winning we just went back to working, sending press releases and more coding. And after that some champagne and relaxing.We come back on Monday to our new office in Museokatu, Helsinki, and then we will focus on developing Zipiko service even better. We are hoping to receive a lot of feedback that we can make it even better.
[...]
We want to thank also all "Mennäänkö Yhdelle?" users for their feedback that we could use to make Zipiko service as good as possible. We are so grateful for everyone who has helped us and giving us good advices.
We congratulate Zipipop for the great achievement so far! The service is in closed public beta and we're waiting to see how it will go down with the wider public when it opens up and whether Zipipop can lure enough advertisers to sign up.
Zipipop launches a new mobile service for meetups
Zipipop has been chosen to present their latest mobile service tomorrow in the Mobile 2.0 Europe in Barcelona. Mobile 2.0 Europe is a extension of the famous Mobile 2.0 event which started in San Francisco. The new service is called Zipiko and has been kept secret until the Mobile 2.0 Europe launch.
Zipiko is a quick and effortless way to see what your friends are doing and a way to invite them to your chosen venue whether it's it a local cafe or your own place for drinks, lunch or whatever you fancy. You can also see what your friends are doing throughout the day from the main page where it's only a matter of a few clicks to join an event, given that you're invited.
The service itself has born out of Facebook application Mennäänkö Yhdelle (Let's go for a one in Finnish) that Zipipop developed earlier on, where the best bits have been transferred to this new browser based mobile service.
I interviewed Zipipop CEO, Helene Auramo, after the festives had already started in Barcelona and she explained that "when you invite friends to a party they will receive an SMS to which they can then answer 'Yes' with a mere SMS. So the idea is that you don't necessarily have to access the web at all to tell that you're coming. And to make the experience complete one will receive a text message just before the event to know who else has answered 'Yes' to know who will eventually make it to the party" . Helene emphasized that the value of the service is in spontaneity and the ease of setting up a meeting on the fly.
Once you register to Zipiko you will receive 30 free SMS for organizing get-togethers, but in the long run Zipipop wants to bring in advertisers that would pay for the SMS messages, thus making the service free for the users. The advertisers would get their name on a discreet message at the end of the invitation SMS.
It seems that Zipipop has found a simple way to bring an aspect of a Jaiku/Twitter like service, SMS and Meetup together to organize spontaneous get-togethers . Now they only need to get the advertisers on board to pay for the SMS messages.
You can see a demo of the service here.
Techcruch also made a note about Mobile 2.0 Europe event and Zipko.
