It’s great time to take the first step with your New Year’s resolution to exercise more, before you give up and forget it like you did last year. At least I did. Moozement, a Finnish startup offering a simplified training log for sharing your activities with friends, has rebranded itself and become HeiaHeia (see my previous interview with one of the founders here). “Heia! Heia!”, pronounced similarly to “Hey ya, Hey ya”, is a Norwegian sports chant.
The company states that the key driver for the development of the service has been to create a sports service which anybody could use with her or his friends – not just the devotees of a particular sport or the users of certain technical gear or the fans of a given brand.
The founders, Ivan Kuznetsov and Olli Oksanen, are both ex-Nokiates who took the infamous ‘package’ when Nokia started offering it to its employees to slim down the organization. HeiaHeia is one of the first startups that emerge from stealth mode, which has its roots in the Nokia package. I know there’s other startups coming with a similar origin. I have even heard some people say that with the package, Nokia has done more to the Finnish startup scene than Tekes. I’m not sure about that, but it has certainly given a possibility for many people with long careers in Nokia of a runway of a year to year and a half to play around with their ideas before the reality hits and they need to start thinking about salary.
To “minimize the hassle in input & maximize the social benefits”. That’s how 
Lumi Group Oy
iasy
Atbrox
