As people were beginning to wind down for the long midsummer weekend, the Helsinki, Finland based Supercell went on to launch their new game Hay Day. Hay Day is a farming game like no other. One might think that the world has seen enough of annoying farm game advertising on Facebook from the likes of Zynga, but having played Hay Day through out the weekend for about 10+ hours in total I can say that there is demand.
Hay Day is also Supercell's first mobile and tablet only game, meaning it has been designed for the iOS platform. You can play it on your iPod Touch, iPhone as well as the iPad.
According to Ilkka Paananen, the CEO of Supercell, the launch has been quite phenomenal despite the challenging launch date.
Just during the long weekend, the game has shot to #7 in the US iPad listing while pushing to #13 on the iPhone. Paananen also disclosed that according to their own analysis, they are going to be achieving similar places in their key markets in Germany, Switzerland, Austria, UK, Canada, Australia and so on. In many countries they're already in the top three spot.