MyClubCards - Why Do All The Great Ideas Come From Sweden?
I ask myself pretty often why there is so much great web innovation coming from Sweden. Really awesome ideas and startups are much less common in my home country Germany, despite a population almost ten times as large as Sweden's.
This time, it's a new service called MyClubCards that caught my attention. MyClubCards offers a mobile application (currently iPhone only) which people who are members of one or more loyalty programs can use to collect points when paying in a store. So imagine you have club cards from three different loyalty programs that you carry in your wallet. Instead of that, you can add those cards to your MyClubCards collection by simply entering the program name and your personal customer number. MyClubCards generates a barcode for each of those cards, which you can show to the cashier next time you want to use your card at a point of sale. Instead of scanning the physical card, the cashier scans the barcode on your phone.
