Editor's Note: This is a guest post by Neil Rimer, Partner at Index Ventures and there is an interview for ArcticStartup at the end.
In 2010, the thirtieth year of SoftBank’s existence, its founder Masayoshi Son outlined the company’s vision for the next 30 years. He first set the context by zooming out to talk about how the world and the needs of humanity would evolve over the next 300 years, and stated his firm objective for SoftBank to survive at least that long. And then, zooming back in, explained that in this context, having a 30-year plan was absolutely essential.
SoftBank took an entire year to develop this vision which combined the output of an unprecedented, company-wide, soul-searching exercise with input from consumers responding to questions tweeted by Son himself. At the company’s annual meeting in 2010, Son articulated a vision based on SoftBank’s underlying mission to harness the information revolution to make everybody happy.