Neko.io Adds Private Sharing Layer To Social Media
While most startups are focused on allowing users to share information as frictionless as possible, Neko.io is taking the opposite approach. The new service by Meontrust Inc. allows users to post on their friends' walls, blogs, and anywhere else in a scrambled web link. To be able to read the link, you need to be "friends" with the Neko.io user who originally posted the link, and have a Neko.io account of your own. Clicking on the link takes you to the Neko.io website where it unscrambles the link-- allowing you to communicate with your friends in a public forum, but still limit your privacy to a much smaller audience. In this sense, it's a much more "frictional" way of sharing, but allows you to still use the services where your friends are already present.
