Check out the video posted below the fold. Is this what 2012 is supposed to be like? Is this... the future we're living in?
The video shows a demo of Sweden's 13th Lab's PointCloud browser used with the Metro Newspapers, who are the first to bring 13th Lab's technology into practice. For users it's pretty straightforward. If you go to Metro.se in the PointCloud browser, you'll instantly be able to take advantage of your phone's camera and interact online with the actual newspaper using augmented reality.
Flockler is a new start-up from Tampere, Finland, that offers a Twitter-like online publishing platform with two products: Reporter and Deal Flow. The Reporter tool allows professional or citizen journalists post short news stories that appear in a feed on the newspaper's webpages. Other users can share, 'like' and in the future comment on each story. Savon Sanomat is currently using the tool for its Kiekkoviisaat service where hockey fans post latest sports news. Aamulehti uses Flockler to run its Nettikampa tool where journalists post various 'soft news' content from the web. Flockler's second product, Deal Flow, helps small businesses put an online ad to their local newspaper: the short text also appears in a feed on the paper's webpages.