Kuneri, a startup based in Oulu, Finland, has launched a new service called Pikkoo [pik-koo] in closed beta. Pikkoo is a social community allowing free downloading, creating, and sharing mobile screensavers and wallpapers [UGC]. Kuneri was also just selected as one of the nine companies (six North American and only two European) to join 2008 Forum Nokia Innovation Series program. That’s a great achiement, and as part of the program Kuneri will receive business and marketing support.

The service is designed to support Flash Lite screensavers, but the funky thing is that Pikkoo can also create an animated gif file for phones not supporting Flash Lite, so practically the service works with all available phones.

The service looks good, and creating your own screensaver is really easy and fun. Using any of the numerous provided templates I was able to create a pretty nice looking one within minutes. You can also upload own images. All graphics objects can be twisted, resized, and rotated. You can also add various effects to the objects like movement and blinks. It’s also possible to put in a clock, battery level, or network strength indicator. After you’ve happy with the design, you can choose to publish the screensaver in the service, or keep it private. Also Facebookand MySpace apps for marketing and publishing the screensavers are coming up.

There are a few drawbacks in the current version though. First of all, not all the icons in the editor interface are that intuitive, and it takes some time and trials before you realize all things that you can do. The website menu system is also slightly unpolished. The biggest weakness I see at the moment is that you’re not able to download the screensaver directly to your phone from web, instead you have to download it to your PC and then send it to phone with your tools of choice. That’s not going to work with mass market, even I didn’t bother to do it the first night I tried out the service. A related issue is that the file is named after the unique “Pikkoo code” instead of the given screensaver name, which makes it hard to find from the PC - another thing sure to confuse the average Joe. Kuneri is hopefully adding some kind of SMS link push shortly. However, for Series 60 devices Kuneri will offer soon a downloadable Pikkoo client, which allows easy finding, downloading, and installing of screensavers on-device. That really makes using the screensavers easy. Kuneri is also thinking to make a Java-based client for S40 and other handsets.

Once you get the screensaver installed on the actual device, it looks just great. However, on S60 without the Pikkoo client, when the backlight turns off and you press a key after that, the screensaver’s gone right away. With the Pikkoo client the screensaver stays on until you purpose close it, so there’s more value to it. There are also several fancy things you can do with Flash Lite screensavers, including network connection, so we’ll be most likely hearing about very interesting concepts from Kuneri.

The company has been working on, and more known of, their technology tools for creating and distributing Flash Lite applications (e.g. SWFPack launched also recently), but Pikkoo is their step into consumer services. CEO Ugur Kaner hints that they’ve been building the technology base bit by bit, but now they are ready to launch Pikkoo as the first step of their big vision. Kuneri is currently looking for partners who could provide branded content and traffic into the service, getting a new unique marketing channel in return. Ugur commented the revenue model for Pikkoo isn’t that clear yet, and needs to be still worked out.

If you’re eager to try it out, we’re giving out 15 invites to Pikkoo to first 15 who post here a comment asking for one.

MyWidz is a Swedish startup aiming to create a mobile widget community and taking user generated content to the mobile phone. The service is currently in early Beta.

The company plans to tab into the mobile marketing market that they estimate to grow into a 19 billion USD market by 2012. I am not quite as optimistic about the mobile marketing as such, but if done right via an innovative community approach it might yield better results than what have been more traditional approaches, namely blind spamming.

MyWidz is a community service that takes user generated content to the mobile phone by aiming to make development, sharing and collection of widgets easy. WyWidz widgets can be developed by anyone with simple step-by-step widget wizard and then get them send to one’s mobile phone. More advanced users can use MyWidz unique script language to write their widgets from scratch, or use other users widgets as templates.

Before one can start using the service she needs to install a Java client to her phone. For me the client did not work that well as I only got an error message after a several tries. I will keep fiddling with the client on my Nokia N95 and hopefully get to work on my first widget soon, but so far I’ve not seen beyond the MyWidz home page.

That said I did see lots of potentially useful widgets on that home page including a CNN News widget, an Aljazeera News widget, a Weather-Stockholm widget, a UK traffic information widget, and even a Find McDonald’s widget. When the MyWidz guys can push the service beyond the early Beta they are facing tough competition from the likes of Nokia Widsets and Plusmo.

As a market the mobile widget area is as hot as it can get even during economic times like these. Just look at the Apple App Store growth figures. The question is how you can beat Apple in their own game call it a widget or an app, and whether the app market will develop into a centralized or decentralized one over time.

Seems that Engadget Mobile got its hands on at least a partial roadmap or a list of S60 prototype devices available within Nokia or for the third-party developers. Roadmap starting from 2007 through 2009 lists product codes and codenames, operating system versions, prototype availability, development status and some of the actual features.

For example, list includes a upcoming Qwerty-slider model for AT&T and model with a 3 inch sized VGA display. See the full list.

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I’m playing with the Nokia’s new service Nokia Friend View as I type this. I downloaded the software on my phone this morning and been using it through out the day.

In short the service wants to be a location aware microbloggin service.

I’m not blown away, nor have I completely lost hope with Nokia. They are trying fairly hard. The service is very Nokia-like in that it’s not very user friendly compared to some others that have emerged from the west coast of US. The UI is rather ugly and after you start using it feels that someone has designed it on paper, but never really used it herself as it’s not logical all the way through. Similarly the service is still very buggy, not loading the map on the web browser, eating one’s battery in no time …the list goes on and has still some really retarded features like the fact that the nick name is case sensitive. I registered as villevesterinen and now wondering whether there will be another VilleVesterinen. Does not really help you finding your friends from the service if there’s two of each name.

I won’t go into the nitty gritty, data portability etc. yet as Nokia is still in developing the service and I haven’t used it long enough to get down and dirty with the features. Similarly, I won’t go into how it could be integrated with Nokia Chat and the Ovi.com service in general for the simple reason that I don’t use Ovi.com, since it only replicates other services I use like Flickr and MobileMe. Who knows, maybe Friend View lures me to use all of Nokia’s services, but I’m not there yet. Nor is Nokia for that matter.





It’s not all downhill though and this, after all, is still an early Beta. I don’t know how my Nokia Friend View usage will evolve and where it becomes the most useful. I’d imagine I’d like to use it when I’m traveling and planning to meet people in a city at a given time. It would be very nice to see where their train is coming or see their plane above the Atlantic, but there’s still a bit go before that. That said, it would be nice to see when my girlfriend is coming from work and see when she’s just behind the corner or if she hasn’t left from the office yet. But as many (In Finnish) communicated, they’d like to be able to control the level of privacy between the different contacts. The more of these services advance, the more privacy they invade. Nevertheless, I can find uses for the service already.

The sad part of this new service is that Nokia once had ‘the next big thing’ right in front of it:  Jaiku was build right on Nokia’s front porch and is doing much of what Nokia Friend View tries to do without the location bit. Add location to Jaiku and Voilà! One of Jaiku’s co-founders and the father of the idea, Jyri Engeström, even worked at Nokia at one time, but of course it was too risky for the mobile phone giant at the time: It could not possibly put its weight behind a venture that is not already ubiquitous like microbloggin services now. That would be risky, which does not go very well with the Finnish management ideology. To make the irony complete Jaiku conversation threads are currently the best places to find out about how the Friend View works (or does not work in many cases), and Jaiku is still better service than Nokia Friend View, Twitter, Plazes and FriendFeed combined.

Now that Nokia has found the new focus for its strategy from the online services arena to go along with the hardware business, it should also embrace the new ways of working. Jaiku went to Google and nothing wrong with that, but if Nokia wants to be an innovative player in the online services field it needs to embrace different kinds of risks compared to ones it has before. This does not deal with mobile phone design, but rather with new behavior in communication as the web evolves. This risk involves betting on smart people, but not in a way Nokia has done before. I’m not talking about hard core MBA heavy hitters that can manage the hell out of any firm, but rather people who are the real pirates of the Internet. I’m talking about entrepreneurs.

Nokia needs to look at how Google has approached this issue by acquiring early stage startups and getting a boat load of smart people along with it. Nokia should start seeing the value in these energetic and smart people who want to change the way we communicate and won’t stop until they do.

Similarly, Stefan Constantinescu, who’s telling about the service in the YouTube clip made by Nokia, is also one of the best evangelist Nokia could hope for as the guy is super active and vocal in for example Jaiku. Let’s hope that Nokia has learned its lesson and sees the value in what Stefan is doing and tunes into the Jaiku channels for community feedback.

Nokia, the Finnish mobile phone giant, has announced the shedding of 600 jobs.

The following sectors will get hit: Approximately 450 employees, maximum 100 in Finland, in the Markets unit will be affected, 130 Nokia Research Center employees globally, of which again a maximum of 100 are in Finland. Some smaller workforce adjustments are also in the plans in the global process operations. The adjustments in process operations are estimated to affect approximately 35 employees, of which almost all are in Finland.

In addition to the job cuts, Nokia plans to close its Turku site (Finland) and relocate those activities predominantly to Salo (Finland).

The changes in the Markets unit, Nokia Research Center and in other Nokia functions will come into effect on January 1, 2009. The closing of the Turku site is estimated to be completed by the end of January, 2009.