We have spoken about this issue before, but many modern start-ups are "solving a problem" that does not really need to be solved, so when we see entrepreneurs that try to tackle a real-life problem we tend to take notice.
Take NurseBuddy, a company trying to make the lives of nurses, old people and their relatives - easier. They might not have the most scalable business in the world, but they are making a change and they way the are doing it is a lesson to all other startups out there.
The CEO, Simo Hännikkälä is known for spending a lot of time on the road with Nurses, when they are visiting their patients. That way the company stays close to their users and knows exactly what they want and need.
Editor’s note: This guest post is written by Kostas Papageorgiou, a copywriter who helps startups engage and grow their audience with content marketing.
Getting into an acceleration program is no east feat. And with 250 applications fighting for one of eight places - the competition can be tough.
Among those accepted into Startup Bootcamp's Health XL program is NurseBuddy. A startup from Turku Finland that helps nurses manage their day-to-day activities using a tablet. They also happen to be the only Nordic representative in the program.
“It's an awesome opportunity to get accepted into the program - and it will be a great reference for us in the future,” said co-founders Ville Tapani and Simo Hännikkälä.
The healthcare industry is often overlooked for entrepreneurs. Even though it’s an area in need of a major overhaul. The amount of regulations and lengthy sales cycles makes it a daunting prospect for anyone who wants to set up a business in the industry.
And as we see incubators like StartUp Health focus solely on health pop up in the US. Tueday's Summer of Startups Demo Day presented four teams addressing problems in healthcare.
While Helsinki remains the hub for startup activity in Finland, three young entrepreneurs from Turku are aiming to make life for nurses easier with NurseBuddy. Their goal is to make reporting between managers, nurses and patients more efficient with the use of their homecare improvement solution.