Lessons Learned: Developing Your Product And Pricing
Editorial note: This post is a guest post written by Ossi Marko, a lawyer who jumped ships and founded Signom, a company working with electronic signatures. Full disclosure as well - Signom is a current advertiser at ArcticStartup, but this post was in no way paid for.
I've heard and read a lot of comments about startups being afraid to launch their products. Or to put it another way, having a lot of problems determining when the product is good enough for launch. We usually tend to think that the product needs to be somewhat spectacular from the very beginning. Otherwise someone big comes and steals it and we don't have a competitive edge OR we make fools of ourselves and hang our heads in shame.
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Signing Power By Signom
Last week, I got to see something really cool. The first time I heard this pitch I knew the problem it would solve and the immediate value it would create. The company we're talking about is Signom Ltd. It's a Finnish startup founded by Ossi Marko (disclaimer: he's an advertiser with ArcticStartup in OMLegal and ArcticStartup has signed an advertising agreement with Signom for later this year too). By background, he's a lawyer so he doesn't share the technical point of view that many tech-oriented entrepreneurs have nowadays.
