If you think that you have a great startup idea, then one of the best ways to go forward is to actually tell people about it or better yet - pitch it to a professional and get some valuable feedback.
Often this requires going to events or hunting for experts, which can be a hassle. So to make life easier, ArcticStartup together with The Founder Institute, is organizing an online ArcticStartup Founder Hotseat Webinar next Wednesday night, October 16th at 07:15PM EEST, which will take place on this very page.
The big value driver of online advertising into e-commerce is that it's measurable. But despite the rapid growth of the e-commerce sector, it still remains only 8% of total retail sales. Those impressions are going somewhere, but it might be driving people into retail stores, and not necessarily into online shopping.
As Walkbase CEO Tuomas Wuoti explains, “If a campaign is not performing, a retailer could understand if that is because it is not delivering a stream of consumers to their location or whether they are coming and browsing at the store but decide not to buy – the latter being something that can be addressed by improving store operations and customer service.”
Online dating has been a growing trend in Western hemisphere but of course people enjoy flirting all over the world. However, in some parts of the globe people use mobile phones instead of computers to go online, which makes browsing dating sites with rich content hard. That is what Eskimi, a Lithuanian-based start-up, capitalizes on: they created a platform for online flirting and dating specifically targeted at mobile phones. By this March the network attracted 1M registered users and four months later they are boasting 2.5M registered users. Turns out, Eskimi is growing in popularity mostly in Africa, becoming the biggest online flirting community in Nigeria - about 1M of new registered users come from there. Ghana, Kenya, Tanzania and Namibia are also showing substantial growth, according to Vytautas Paukstys, CEO.
Jenkatehdas is a music start-up from Finland that's been operating in stealth mode for about nine months but publicly released their service this September. The company describes itself as a Finland's first online rock venue: they host exclusive live concerts in a rented studio and stream it in real time. The audience needs to purchase tickets to be able to view the show (4-5€) and can interact with the band by signing into the chat room on the website using Facebook credentials. Yesterday Jenkatehdas streamed their second third concert ever with Jukka Poika & Sound Explosion Band. Antti Eronen, founder and CEO, did not disclose the number of people watching the show but said he was "really happy with the number of tickets sold, since they were in triple digits". Most of the viewers stayed for over 50% of the show. All the more impressive given that the show was targeted primarily for the Finnish audience (all ads were in Finnish and the band is best known in Finland) and that the start-up is mere months old.