Companies Look To Outsource Innovation And Ideas
This is a relatively interesting move and possibly a trend may follow if this picks up more momentum. A few days ago Hammerkit took to the web designers to try out their service and challenge the traditional web principles. In other words, they are trying to get a dialogue going between designers and that sort to leverage their knowledge and also market the possibilities Hammerkit has to offer them.
Hammerkit is a Finnish company based in the Techonopolis Ventures incubation pipeline. They are developing a framework for web development to leverage modules for faster web application production. With the dialogue with designers - they will be holding webcast sessions to futher untie possible knots in the co-operation and perception people may have towards their service.
This is a very wise move in my opinion for Hammerkit. I'd argue that they should be positioned more in the crowdsourcing space to tap into the knowledge of the web designers to better suit their product to their use. However, Hammerkit is not the only working in this front. A few weeks ago Nokia announced together with Technopolis a Nokia Technopolis Innovation Mill project to open up their patent registry to startups.
