Bloglovin' - The Road To A Startup

bloglovinIt's always interesting and enlightening to understand how some of the companies we consider established today have started out. The other day I talked to Mattias Swenson, Bloglovin' co-founder and one of the more energetic and prolific web entrepreneurs in the Swedish startup scene. Here's how their startup came to be.

Early days


The team at Bloglovin' started building websites in a garage in Täby, Sweden and before they started Bloglovin´ they were working on their second failed web project, a fashion-community. This happened right after high school, so for Bloglovin' the signal of entrepreneurship was already strong from the early days.

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