Helsinki-based Playmysong is seeing some traction in the US after partnering with NSM music to bring paid song requests to bars and other venues around the states.
The NSN app is a little different than what Playmysong has been doing in Europe with their own app and commercial music supplier, Mood Media, which locations pay for in exchange for patron enjoyment and sharing options for advertising. With the NSM partnership, customers get a limited number of free songs for checking in with Facebook, Foursquare, or tweeting about the place on Twitter. After that, customers have to pay for each song request.
Playmysong has been on a roll. Since July of last year, the web and mobile based jukeboxes have opened up in 32,000 location, and currently around 50 businesses in Helsinki are using Playmysong, including restaurants, cafes, and even a gym. On the business side Playmysong has a partnership with Mood Media, the largest distributor of music for small businesses in Europe. This means it's super simple for Mood Media customers to add Playmysong to their locations, and it helps Playmysong scale up sales.
Editor's note: This is a sponsored post by Tekes Tempo, where we interview their customers on practical information on running a startup.
Your startup's cashflow is obviously crucial to keep your eye on so we spoke to Rami Korhonen, the CEO of PlayMySong, about how he optimizes their burn rate. For those of you who haven't seen our past coverage of the Helsinki-based startup, PlayMySong allows anyone to create public jukebox out of a playlist on a computer and a mobile app. So if you're throwing a party with your friends, everyone has a say in what song in your Spotify playlist should go next using their smartphone connected to PlayMySong's Spotify app. Or for businesses like restaurants, bars, and gyms, PlayMySong offers a solution that updates the jukebox for the modern world.
As soon as it was announced that Spotify was opening up their API to users, Playmysong CTO Timo Kari did not sleep until he had a working prototype that would integrate their service into Spotify's collection. This was apparently jumping the gun, Spotify wants developers to first submit their ideas to confirm that the Swedish music delivery service finds the idea interesting before letting developers know to proceed, but Kari was a man inspired. Today, after much more polish, Playmysong has been accepted into Spotify's small, but growing list of apps.
We've covered Playmysong plenty in the past, but if you're unfamiliar with it, essentially it's a modern update to the jukebox. At supported bars, restaurants, hotels, and other locations, Playmysong lets users pull up their smartphones and pick the next songs to play off of the location's music library.
The most basic use-case is for the new Spotify app is for house parties. Spotify seems to be the main method of music delivery but for the house parties I've been to in recent years, but it's not perfect. A playlist usually keeps a party going, but when a partier wants that one song played, they usually search for and start the song off the playlist and you're left hearing that artist's b-sides on random for too long. Or sometimes a few people will just huddle around a computer to have their song played next, so all night you end up hearing just hearing half of every song.
PlayMySong has announced it has received $350,ooo (€271,000) in funding, allowing them to open an office in New York City and continue their reach in bars and venues between both coasts of the United States. In case you haven't seen our previous coverage, PlayMySong is a social jukebox mobile app that lets patrons control the background music you hear when you're out at a bar, diner, or at a similar location where the venue owner has the PlayMySong app running on iOS device connected to the sound system.
For the first of a series of posts we're doing in cooperation with Tekes Tempo, I had the opportunity to talk with Rami Korhonen of Playmysong about his financing through Tekes. If you're unfamiliar with Tekes Tempo, you may find a past article we did helpful as some background. In general, Tempo's goal is to quickly test products out on the market by providing financing as quickly as possible-- their aim is to provide financing within one month of a startup's application. The program's goal not necessarily to develop a finished product, but rather to gain more knowledge of markets and users.
But back to Rami and Playmysong. We've covered PlaymySong in the past, but if you haven't heard about them, Playmysong is a social jukebox app that lets you control the background music you hear when you're out at a bar, diner, or similar location. The new version of their iPhone app released last week shows your Facebook photo in the upcoming playlist, and allows you also host your own social stereo on your iPhone.
Playmysong, a Finnish start-up that lets visitors in venues choose songs to be played there, launched their service in the Roxy Theater, one of the most legendary rock clubs in Los Angeles. Playmysong ventured to US earlier this spring, their first location being Overlook NYC bar in New York. Roxy Theater is the first location to use the service in California. Getting an impressive venue like that to use Playmysong is a huge bonus when it comes to customer acquisition.
Playmysong is a Helsinki, Finland based startup making every mobile phone a control device for the digital jukebox in a restaurant. Last week the company announced that Overlook NYC bar near Grand Central terminal in New York has become the first venue in the United States to start using Playmysong. The company is tapping into the 160 million Apple mobile device market with their iPhone app. The basic service is free, but for a premium fee of $399 venues can get premium benefits as mood styled playlists and autoplay features.
MidemNet Lab, whose winners were just announcned, is the second most important music event after SXSW, according to Kai Lemmetty, co-founder of GigsWiz. GigsWiz happens to be one of the five Finnish companies who took part in the MidemNet Lab startup competition. The competition featured 30 startups from all over the world showcasing their digital music innovations in the areas of mobile applications, industry services (B2B) and consumer services (B2C). Together with GigsWiz, the other Finnish (and also the only Nordic and Baltic companies for that matter) startups were Playmysong, Steam Republic, Geisha Music and SongHi. The only country to have more representatives was the US with 10 finalists. The winners this time round were Jammbox (mobile applications), Next Big Sound (B2B) and Shuffler (Consumer services).