ArcticStartup covered PremiumFanPage back in January when it was launched at the CES ‘11. The venture is the brainchild of Jani Penttinen, CEO and founder of XIHA Life and is based on XIHA’s multilingual social media platform. This means your content on numerous social media sites like Twitter, Facebook, blogs can amalgamate at one single fan site via a platform that offers real time translation.
We reviewed PremiumFanPage earlier and found the service to be pretty useful, given the fact how the Internet transforms our approach from local to global. The problem, as already mentioned is approaching the global audience in a language they speak in. It limits understanding what a particular consumer requires or how exactly you should deliver your world changing idea in order to have it achieve its target. We did a review ourselves and thought having a quick chat with Jani Penttinen, the CEO and Co Founder of Xiha Life, the first multilingual social network as well the founder and CEO of PremiumFanPage.
Communication is absolutely essential and there has to be something common or familiar about how you communicate in order to get your message across. Language is definitely or rather the obvious factor in our day to day conversation. Think of it for a moment what if Facebook was only in English or some other region specific language? Google Translate? Yeah, sure but how many times has it actually helped you understood everything? It fails a lot and is definitely not the recommended tool to use when it comes to branding your product.