2012 was the year of private sharing apps. Rather than sharing our breakfasts with the whole world, we pulled back a little in the last year - instead deciding to share our breakfasts with only our significant others or family members. In the region we've seen apps like Cupple pop up, which allows people in a relationship to keep in touch better by sharing messages, photos, 'stickers', and by checking into places.
Interestingly, Cupple has decided to move towards some public sharing features in a new update. After digging through the app's usage data, CEO Tim Allison was bothered by how the app was only used when couples were apart- there was no reason for couples to really use the app when they were together. So to give the app more stickeyness, they decided to make some features slightly more public.
Usually you hear about startups moving from Europe to Silicon Valley, New York, or London, but you rarely hear about a startup from Northern England moving to Copenhagen, even if temporarily. But after talking with Cupple co-founder Tim Allison, you're left wondering why more startups don't take more working holidays in other European cities.
We'll get more into Cupple later in the post, but a quick description of Cupple is that it's a private sharing app for iOS that allows people in a relationship to share thoughts and moments with each other when they're apart. The app allows couples to send messages, photos, check into places, and share stickers with each other.