For some reason we have this conception that e-ink screens are the only way to read books. Yet there are benefits to reading on standard tablets and phones. Appealing to a wider marketplace these readers can better respond to consumers' needs than occasionally-updated firmware. And besides, we stare at monitors and devices all day, without (much) complaint. Readmill is one such startup that has been going after how we read and share books on the iPad for some time now. Yesterday they announced a long awaited iPhone app for those of us with only an iPhone, or for those situations when you don't have your iPad handy.
Our conference, the Arctic15, is just around the corner, and we have a great lineup of guests we want to tell you (brag) about. You can find the whole list of speakers on the Arctic15 website, but first up we have a little interview with Henrik Berggren, the Founder and CEO of Readmill.
Berggren relocated from Sweden to Berlin to build Readmill, a social platform for readers. Readmill was built to provide a beautifully designed reading experience for the iPad, and its strenghts include its social features that allow readers to share passages and whole books. Readmill works with ebooks in DRM-free, ePub format.
The Berlin based startup, Readmill, founded by the Swede Henrik Berggren (he's also coming to Arctic15) has a ton of new items to announce. First of all, they are launching a new version of their service that has Library and Send to Readmill features integrated into it. Secondly, they are launching a partnership with six independent launch partners that will allow integrate the Send to Readmill into their stores. And thirdly, the company has secured an undisclosed amount of Series A funding from Wellington Partners.
The Library feature will allow Readmill users to upload all their ebooks to the cloud from their computers and thus have them readily available on all devices that support the app. This is something very similar to the Amazon Kindle environment, where all books are stored on the Amazon infrastructure and downloadable to your device. I was going to mention "easily" in the previous sentence before I started thinking about the Amazon digital file management - Readmill is definitely a simpler service to use.