Helsinki-based Jongla has now put its messaging app on its fourth platform, releasing it now on Windows phone in addition to their iOS, Android, and HTML5 apps. The app is targeted towards 15-24 year olds, and provides free messaging its users and syncs with your phone's address book to find contacts, rather than relying on a user name.
CEO Riku Salminen tells us that launching on Windows Phone has had positive effects within apps across all platforms. "We doubled our daily downloads and registrations and windows was yesterday the most downloaded app. What is really exiting is that the WP users are very active and thank's to viral they push also Android and iOS downloads and registrations up +25%."
Helsinki-based Jongla announces it has received €1.2 million funding from Tekes and private investors. In August, the company took its mobile messaging apps out of the App Store, Google Play, Get Jar and Windows Marketplace, with a promise that something new and better is coming in October. Right now it appears they're focusing on iOS, Android, and HTML5 for their free instant messaging solution.
Jongla has had a longer history than a lot of startups. When we first covered them first back in 2009, we remarked that they've been around since 2004 and were providing something in the mobile marketing space. In 2011, we covered them as a method to share multimedia files and text messages for feature phones. The service was free, but placed a small ad that was visible to recipients before they opened the message.
I heard of a new startup yesterday called Jongla. It's a Finnish startup, that promises to take advantage of the mobile platform and its capabilities of marketing personally. The business model is simple, sell the platform to marketers as a media. What is the platform then? It's an application that all mobile phone users can load for free and the catch here for consumers is that with the platform, they are able to send free multimedia messages to each other. The startup itself isn't very new. The company was founded already back in 2004.