Internet Apps And Native Apps: Why Neither Is Going Away, But The Coming Years Will See A Tremendous Power Shift

People love a good story, no matter what form of content it is they're consuming. Journalists, especially those who cover the technology industry, like to apply the same elements that make up an attractive narrative to their writing, so what most people get today is a tale of two or three competitors, the hurdles they have to overcome to deliver the solution they've envisioned and marketed, and then the demise of the one who couldn't execute properly. No matter how enticing it may be to remove the complexity of the battle for consumer's hearts, minds and wallets in order to make the story easily digestible, reality is often quite different. Take for instance the current obsession with mobile applications and how they're going to eclipse the internet as the delivery platform of choice for services and software.

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Eric Schmidt: NFC Will See 500 Startups In Coming Years

Eric Schmidt, the CEO of Google, said in a recent interview on stage at Web 2.0 Summit that NFC technology will see 500 startups working with it in the coming years. While doing so, he gave a strong hint that Google will be very interested in the findings of this space. NFC, or near field communication, is a short range wireless communication technology that enables the exchange of data between objects at around 10 cm in distance. While it seems this is new technology, now that Google has begun to talk about it openly as well as RIMM, it has actually been around for quite a while. Nokia has been testing out with this technology for quite some time, but all big companies to date still lack any high scale consumer applications for the technology.

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