We all know that gaming has become sort of a "must-do" thing in Finland with Supercell, Rovio, Grand Cru, Fingersoft, Gray Area and many others. That being said, Sweden is not to be discounted as Mojang and King are rocking the boat over there. Mojang has over over EUR 170 Million in revenues and King is getting ready to IPO. But now there is a new player in town - MAG Interactive that is reporting impressive growth and statistics.
As we have recently written, they have hit over 50 million downloads in their main title Ruzzle and recently launched QuizCross which is also picking up speed. Unlike many other mobile gaming studios, they did not go for Free To Play and choose to monetize through ad revenue and premium versions of the games.
Stockholm’s MAG Interactive have hit some numbers that boggle the mind. Since launching in March of 2012, Ruzzle announces it has hit 45 million downloads with 12 million rounds of the game played. The game is one of those four-by-four word grids that challenge the player to find as many words possible in a given amount of time, like a Words with Friends, for example.
Players swipe their finger across the letters to find words, and adding up the length of all those little swipes within Ruzzle has equaled to roughly the distance of the moon and back 26 times. And I don’t know if you know this, but the moon is really far away. That’s gamification for you. Since launching, the game has hit the top 10 list in 148 countries, with around 40 million players. The highest level players average 180 words per round, or 1.5 words per second.