Is Facebook Advertising Getting Too Expensive For Startups?
Sofanatics, the Finnish social sports media startup, has decided to quit advertising on Facebook for the time being, citing increased costs and lower conversion rates as the main factors behind the rather radical decision. The company says that despite optimizing and targeting their ads on Facebook, customer acquisition costs have almost doubled due to higher click prices and declining conversion rates.
Sofanatics - Sofa, Fanatics, So fanatic?
There's a new startup in town called Sofanatics. The company, based in Helsinki Finland, is in its early stages and has nothing but a simple splash screen on their website. Earlier today the team tweeted about this and thus broke the silence regarding the company - at least on the level that who's on board the startup. The team behind the startup is Toni Laturi, CEO (former Valve co-founder managing director), Asmo Halinen (Apaja co-founder) as well as Sami Kuusela and Peter Nyman. Nyman is a familiar face in Finnish television as he hosts one of the most known Saturday night shows Uutisvuoto.
