Sayduck raises €350,000 Seed as Augmented Reality reaches Critical Mass


Helsinki-based Sayduck announces it has raised a €350,000 seed investment from IncubAsia Ventures, Arteel Ventures, as well as angel investors from the Nordic countries, the US, and Slovenia. The company has been growing steadily since we first covered them, by getting into European accelerator Seedcamp, as well as growing from a team from three to a team of 15 involved people from around the globe.

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Augmented Reality Heating Up In The Nordics

Smartphone cameras have long been used as simple inputs for photos and videos, but recently we've started to see a few local companies leverage the camera as much more of a smart sensor for advanced applications. We've only scratched the surface with augmented reality technologies. But with Sayduck launching their first co-branded app, with 13th Lab receiving funding, and with Guidepal in the mix, maybe we're starting to see the signs of a new trend developing in the Nordics.

Starting off the news, Sayduck recently announced the launch of their co-branded app with One Nordic Furniture Company, a Finnish-Swedish furniture brand. The app allows users to virtually test out products in their homes using accurately scaled virtual reality furniture viewed through their iOS device. The app lets you scroll through furniture, change colors of the furniture, and even read the description, price, and dimensions all virtually placed to float around the furniture.

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Sayduck's Augmented Reality Furniture Shopping App Accepted To Seedcamp

Every now and then a company will come along seemingly just to remind you that "the future" is here already, sort of. Helsinki-based Sayduck is one of those companies, and has created an innovative new service to allow users to shop for and pick out furniture using augmented reality.

The iPhone and iPad app lets shoppers virtually visualize objects in their homes from any angle, providing the obvious benefits of seeing how furniture looks in your room and fits your decor. And after competing last month in Tallinn, Sayduck announces it has been accepted to the London-based Seedcamp incubator.

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