For the past couple of days I've been looking at different online solutions to setup a very simple online storefront to sell one physical item on behalf of our rugby club. While it may seem an easy and a quick task to do, it's surprised me with the amount of things I have to look into, not to mention the amount of insufficient solutions on the market. The work of setting up this storefront has opened my eyes to the fact that there's still a lot of room to set up a startup in the e-commerce space.
I'm not saying there aren't good solutions on the market, but most of them are aimed at those who want to run e-commerce sites full time with hundreds of SKUs. My guess is that if you look at only sports clubs, there are probably thousands of them who have about 10 SKUs they'd like to sell online, just in Finland.